Lubricants

Broughton Lubricants is a family business with a history which spans over 90 years. Beginning life as East Lancashire Lubricants, the company was founded by George Broughton and his business partner at the time, J. Bentley. George was a forward thinking man who realised that lubricating oil was something that the increasingly mechanised world could not live without. At that time motor cars were a rarity on the roads but were just beginning to make their presence felt. It was this that persuaded George to resign from his office job at Imperial Mill, where his father was secretary and strike out with Bentley in Cook Street, blending and supplying the lubricants needed to keep the wheels turning. The street, which was situated off Copy Nook, no longer exists. These were the tenuous foundations for the company which today handles millions of litres of oil, distributing fuels and lubricants to a wide variety of industries across the UK and overseas.

The company is proud to have been an authorised distributor of Castrol products since 1979. Castrol were acquired by BP in 2000 and in 2005 the range of products offered by the company was expanded further with the addition of the full range of BP products. The rapid growth in the number of products stored led to the company investing in a new warehouse storage facility in the nearby town of Clitheroe. In April 2007 the company joined forces with Hermon Hodge Ltd (known by its trading name as Ribble Fuel Oils), another North-West based family firm which has specialized in the supply of bulk fuel oil for over 40 years. The Whitebirk offices and fuel depot were closed at this time and the fuel oil operation was transferred to Ribble Fuel Oil's larger depot at Preston.

During 2009 Merseyside based Ormskirk Oils was also acquired and merged with the Geo. Broughton operation. Such was the overall growth in sales it soon became apparent that the business would quickly outgrow the new Clitheroe premises and a search began for a new larger warehouse. During 2010 a suitable site was identified in Preston and the move of both offices and warehouse to this central location was completed in February 2011.

To coincide with the re-locatiion the new larger lubricants divisions has undergone an overhaul of the Geo. Broughton brand identity. The fresh new mark and typeface is reflective of the modern, dynamic and responsive company of today, whilst retaining the essence of our heritage and experience within the industry. The company name itself has also had a small but significant change removing the ‘Geo.’ reference so that on all materials from branded stationery to truck livery and website we now carry the new identity and are known as Broughton Lubricants

Please refer to our website for more information www.broughtonlubricants.co.uk or you can e-mail sales@broughtonlubricants.co.uk or call +44 (0)330 055 5655 for further information. We are adding grades to the Product Catalogue on a regular basis.

Twitter